Job Description
Join Coastal Innovations Group, a leading digital marketing agency in Virginia Beach, and drive impactful campaigns for our diverse client portfolio. We're seeking a passionate Digital Marketing Specialist to join our dynamic team immediately. This role offers hybrid work flexibility, competitive benefits, and opportunities for career growth in a thriving coastal tech hub.
Responsibilities
- Develop and execute multi-channel digital marketing strategies including SEO, SEM, and social media campaigns
- Analyze performance metrics using Google Analytics and Adobe Analytics to optimize ROI
- Manage PPC budgets across Google Ads and Microsoft Advertising platforms
- Create compelling content for blog posts, email newsletters, and social media channels
- Collaborate with design teams to produce engaging visual assets
- Conduct A/B testing for landing pages and email campaigns
- Generate monthly performance reports for key stakeholders
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- 3+ years of hands-on digital marketing experience with proven campaign success
- Advanced proficiency in Google Analytics, Google Ads, and Facebook Ads Manager
- Strong understanding of SEO best practices and content marketing principles
- Experience with marketing automation tools (HubSpot, Marketo, or Mailchimp)
- Excellent analytical skills with data-driven decision-making ability
- Exceptional written and verbal communication skills