Job Description
Join Nexus Marketing Solutions, a dynamic Minneapolis-based agency, as we revolutionize digital marketing for local businesses. We're seeking a passionate Digital Marketing Specialist to drive growth through innovative campaigns. You'll collaborate with cross-functional teams to create data-driven strategies that elevate our clients' online presence in the Twin Cities market. Enjoy a collaborative culture with competitive benefits and opportunities for professional growth in Minnesota's thriving marketing scene.
Responsibilities
- Develop and execute comprehensive digital marketing strategies across SEO, PPC, and social media channels
- Manage paid advertising campaigns on Google Ads and Meta platforms with $10K+ monthly budgets
- Analyze campaign performance using Google Analytics and create actionable optimization reports
- Create engaging content for blogs, social media, and email marketing campaigns
- Conduct local market research to identify Minneapolis-specific opportunities
- Collaborate with design team to produce compelling visual assets
- Optimize conversion funnels for local businesses in the Minneapolis-St. Paul area
- Stay current with digital marketing trends and algorithm changes
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- 3+ years of hands-on digital marketing experience with proven ROI
- Advanced proficiency in Google Analytics, Google Ads, and Meta Business Suite
- Strong understanding of local SEO tactics and Google My Business optimization
- Experience managing PPC budgets of $5,000+ monthly
- Proficiency with marketing automation tools (HubSpot/Marketo preferred)
- Exceptional analytical skills with ability to translate data into strategy
- Portfolio demonstrating successful digital marketing campaigns