Job Description
Join Innovate Philly Marketing, a leading digital agency in Philadelphia's thriving tech corridor, as we revolutionize local business growth. We're seeking a passionate Digital Marketing Specialist to craft hyper-targeted campaigns that drive measurable results for our diverse client portfolio. Enjoy a collaborative environment with flexible work options, comprehensive benefits, and opportunities for professional growth in one of America's most vibrant cities.
Responsibilities
- Develop and execute multi-channel digital marketing strategies including SEO, PPC, and social media
- Manage client budgets and optimize campaigns for maximum ROI
- Analyze performance data using Google Analytics and Adobe Analytics
- Create compelling content tailored to Philadelphia's diverse demographics
- Collaborate with designers to produce high-impact visual assets
- Stay current with local market trends and algorithm updates
- Present monthly performance reports to clients with actionable insights
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years of digital marketing experience with local business focus
- Google Ads and Analytics certifications preferred
- Proficiency in marketing automation tools (HubSpot, Marketo)
- Strong analytical skills with data-driven decision making
- Excellent written communication and project management abilities
- Deep understanding of Philadelphia's consumer landscape