Job Description
Join Dallas Innovations Group and become a key player in transforming local businesses through digital excellence. We're seeking a passionate Digital Marketing Specialist to drive growth for our Dallas-based clients in a dynamic, collaborative environment. Enjoy competitive benefits, professional development opportunities, and the chance to make tangible impact in your own community.
Responsibilities
- Develop and execute multi-channel digital marketing campaigns across SEO, SEM, and social media platforms
- Analyze performance metrics using Google Analytics and marketing automation tools to optimize ROI
- Manage content creation for local Dallas businesses, including blog posts, videos, and email newsletters
- Collaborate with sales teams to align marketing strategies with lead generation goals
- Stay updated on Dallas market trends and competitor activities to refine campaign approaches
- Build and maintain relationships with local Dallas vendors and community partners
- Report on campaign performance with actionable insights for continuous improvement
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years of proven digital marketing experience with local business focus
- Advanced proficiency in Google Analytics, Google Ads, and Facebook Business Manager
- Strong portfolio demonstrating successful SEO/SEM campaigns
- Excellent written and verbal communication skills with local Dallas market awareness
- Certifications in Google Ads, HubSpot, or similar marketing platforms preferred
- Ability to work independently while collaborating cross-functionally in a fast-paced environment
- Valid Texas driver's license for occasional local client meetings