Job Description
Join our dynamic team in Miami as a Digital Marketing Specialist! At Sunshine Marketing Group, we're revolutionizing local brand visibility through innovative digital strategies. This hybrid role combines creativity with analytics to drive measurable results for South Florida businesses. Enjoy competitive benefits, professional growth opportunities, and the vibrant energy of Miami's thriving business district.
Responsibilities
- Develop and execute data-driven SEO and PPC campaigns for local Miami businesses
- Manage social media content calendars across platforms (Instagram, Facebook, TikTok)
- Analyze performance metrics using Google Analytics and adjust strategies accordingly
- Coordinate with local vendors and partners for community marketing initiatives
- Create compelling email marketing campaigns targeting South Florida audiences
- Optimize local SEO listings and Google Business Profiles
- Track campaign ROI and prepare monthly performance reports
Qualifications
- Bachelor's degree in Marketing or related field (3+ years experience)
- Proven expertise in local SEO and Google Business Profile optimization
- Advanced proficiency in Google Analytics, Ads, and Facebook Business Manager
- Strong understanding of Miami's diverse consumer demographics
- Experience managing social media budgets of $5,000+
- Proficiency with marketing automation tools (HubSpot, Mailchimp)
- Spanish language skills preferred for local market engagement