Job Description
Join LocalTech Innovations, a fast-growing tech startup transforming how local businesses connect with their communities. We're seeking a creative Digital Marketing Specialist to drive hyperlocal engagement and brand visibility across San Diego. This hybrid role offers competitive benefits, flexible scheduling, and the chance to make tangible impact in your own backyard.
Our ideal candidate thrives in dynamic environments and has a passion for hyperlocal strategies that resonate with San Diego's diverse neighborhoods. You'll work directly with local merchants to craft compelling digital campaigns that drive foot traffic and community loyalty.
Responsibilities
- Develop and execute hyperlocal SEO/SEM strategies targeting San Diego neighborhoods
- Manage social media campaigns across platforms with geo-targeted content
- Coordinate local influencer partnerships and community event promotions
- Analyze performance metrics and optimize campaigns using Google Analytics 4
- Create location-specific email marketing campaigns for local business clients
- Monitor local search trends and update Google Business Profiles
- Collaborate with sales team to align marketing efforts with merchant goals
Qualifications
- 3+ years digital marketing experience with hyperlocal campaign focus
- Proven expertise in Google Ads, local SEO, and social media advertising
- Strong analytical skills with Google Analytics and reporting tools
- Knowledge of San Diego market dynamics and consumer behavior
- Certification in Google Ads or HubSpot preferred
- Experience with marketing automation platforms (Mailchimp, Klaviyo)
- Portfolio demonstrating successful local business campaigns
- Ability to work independently and manage multiple client relationships