Job Description
Join our dynamic team at Local Growth Solutions and become the driving force behind our clients' digital success! We're seeking a passionate Digital Marketing Specialist to craft data-driven strategies that connect Raleigh's vibrant businesses with their local audiences. If you thrive in a fast-paced environment and love turning creative ideas into measurable results, this is your moment to shine in the heart of North Carolina's tech hub.
Responsibilities
- Develop and execute multi-channel digital marketing campaigns across SEO, SEM, and social media platforms
- Analyze market trends and consumer behavior to optimize local engagement strategies
- Create compelling content that resonates with Raleigh's diverse demographic landscape
- Manage PPC budgets and maximize ROI through targeted local advertising
- Collaborate with sales teams to align marketing initiatives with business objectives
- Generate detailed performance reports and present actionable insights to stakeholders
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years of proven digital marketing experience with local business focus
- Proficiency in Google Analytics, Ads Manager, and social media advertising tools
- Strong understanding of local SEO techniques and geo-targeted campaigns
- Exceptional analytical skills with data-driven decision-making ability
- Excellent written and verbal communication skills
- Creative mindset with attention to detail and deadline management