Job Description
Join our dynamic team in Jacksonville, Florida as a Digital Marketing Specialist and drive impactful campaigns for local businesses. We're seeking a creative strategist to elevate our online presence in the vibrant Florida market. Enjoy competitive benefits, flexible work arrangements, and opportunities for professional growth in one of Florida's fastest-growing tech hubs.
Responsibilities
- Develop and execute multi-channel digital marketing strategies across social media, email, and PPC campaigns
- Optimize website content and SEO performance to increase local Jacksonville market visibility
- Analyze campaign metrics using Google Analytics and adjust strategies for maximum ROI
- Collaborate with sales team to align marketing initiatives with regional business goals
- Manage digital advertising budgets across platforms including Facebook, Google, and LinkedIn
- Create compelling content for blog posts, social media, and email newsletters
- Stay current with digital marketing trends and algorithm changes affecting local businesses
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years of digital marketing experience with proven results in local markets
- Proficiency in Google Analytics, Google Ads, and social media advertising platforms
- Strong understanding of SEO best practices and local search optimization
- Experience with marketing automation tools (HubSpot, Mailchimp, or similar)
- Excellent written communication skills with attention to detail
- Ability to work independently and collaborate in a fast-paced environment