Job Description
Join our award-winning marketing team in the heart of New Orleans! We're seeking a creative Digital Marketing Specialist to drive local engagement and online visibility for our growing portfolio of Louisiana-based clients. This hybrid role combines strategic thinking with hands-on execution in a vibrant, collaborative environment. Enjoy competitive compensation, comprehensive benefits, and the unique opportunity to make an impact in your community.
What We Offer: Health insurance, 401(k) matching, flexible scheduling, professional development stipend, and regular team outings to explore New Orleans' culinary scene.
Responsibilities
- Develop and execute data-driven digital marketing campaigns across social media, email, and SEO channels
- Manage local SEO initiatives to boost visibility in New Orleans and Louisiana markets
- Create compelling content (blogs, videos, graphics) highlighting Louisiana's unique culture and business opportunities
- Analyze campaign performance using Google Analytics and adjust strategies based on KPIs
- Collaborate with sales team to generate qualified leads for Ohio expansion initiatives
- Coordinate with local influencers and community organizations for cross-promotional events
- Optimize paid advertising spend across Google Ads and social platforms
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years of digital marketing experience with proven local SEO success
- Proficiency in Google Analytics, SEMrush, and social media advertising platforms
- Strong understanding of Louisiana market dynamics and consumer behavior
- Experience managing paid advertising budgets ($50k+ annually)
- Exceptional written and verbal communication skills
- Portfolio demonstrating successful campaign results for local businesses
- Ability to work independently while collaborating with remote Ohio-based teams