Job Description
Join Gulf Coast Innovations in the heart of New Orleans and launch your career in digital marketing! We're seeking a dynamic Digital Marketing Specialist to drive our online presence and connect with our vibrant community. This immediate-start opportunity offers competitive compensation, growth potential, and the chance to work with a passionate team in one of America's most exciting cities.
As a key member of our marketing department, you'll craft compelling campaigns that resonate with local audiences while expanding our reach across Louisiana and Texas. We value creativity, data-driven decision-making, and a passion for the Gulf South culture. If you're ready to make an immediate impact and grow with us, apply today!
Responsibilities
- Develop and execute multi-channel digital marketing campaigns (SEO, SEM, social media, email)
- Optimize website content and local SEO strategies for New Orleans market dominance
- Analyze campaign performance using Google Analytics and adjust strategies based on KPIs
- Create engaging content that highlights our New Orleans/Texas service areas
- Manage paid advertising budgets across Google Ads and social platforms
- Collaborate with sales team to align marketing efforts with business goals
- Stay current with digital marketing trends and algorithm updates
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 2+ years proven experience in digital marketing with portfolio
- Expertise in SEO/SEM tools (Google Analytics, SEMrush, Ahrefs)
- Proficiency in social media advertising (Facebook/Instagram Ads, LinkedIn)
- Strong analytical skills with data-driven decision-making ability
- Experience with email marketing platforms (Mailchimp, HubSpot)
- Ability to thrive in fast-paced startup environment
- Must be authorized to work in the US