Job Description
Join Charlotte's fastest-growing digital agency! Innovate Marketing Group is seeking a passionate Digital Marketing Specialist to drive client success through innovative online campaigns. You'll work with local businesses to boost their digital footprint and measurable ROI in the vibrant Charlotte market. Enjoy competitive benefits, flexible remote options, and career growth opportunities in a collaborative environment.
Responsibilities
- Develop and execute multi-channel digital marketing strategies (SEO, PPC, social media)
- Analyze campaign performance using Google Analytics and marketing automation tools
- Manage client relationships and present monthly performance reports
- Optimize landing pages and conversion funnels for maximum impact
- Collaborate with creative team on content creation and brand messaging
- Stay updated on digital marketing trends and platform algorithm changes
- Coordinate with local Charlotte businesses for partnership opportunities
Qualifications
- 3+ years of digital marketing experience with proven ROI results
- Google Analytics and Google Ads certification required
- Proficiency in marketing automation platforms (HubSpot/Marketo)
- Strong analytical skills with data-driven decision making
- Excellent written and verbal communication skills
- Experience working with local Charlotte businesses preferred
- Bachelor's degree in Marketing or related field
- Ability to manage multiple client projects simultaneously