Job Description
Join Coastal Innovations Group, a leading digital marketing firm based in Virginia Beach, as we expand our client portfolio. We're seeking a creative and results-driven Digital Marketing Specialist to execute innovative campaigns that drive growth for our diverse clientele. Enjoy competitive compensation, flexible work arrangements, and a collaborative environment in Virginia's coastal tech hub.
Responsibilities
- Develop and implement comprehensive digital marketing strategies across SEO, SEM, and social media channels
- Manage PPC campaigns with $50K+ monthly ad spend budgets
- Analyze campaign performance using Google Analytics, HubSpot, and other marketing automation tools
- Create compelling content for blog posts, email newsletters, and landing pages
- Collaborate with design team to produce engaging visual assets
- Conduct market research and competitor analysis to identify growth opportunities
- Optimize conversion funnels to improve lead generation and ROI
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years of hands-on digital marketing experience
- Proven expertise in Google Ads, Facebook Ads Manager, and SEO best practices
- Strong analytical skills with experience in data-driven decision making
- Proficiency in marketing automation platforms (HubSpot, Marketo)
- Excellent written and verbal communication skills
- Ability to manage multiple projects with competing deadlines