Job Description
Join our dynamic team at Houston Innovations Group and start your career journey immediately! We're seeking a passionate Digital Marketing Specialist to drive our online presence and growth initiatives. This full-time role offers competitive compensation, comprehensive benefits, and the opportunity to make a tangible impact in one of America's fastest-growing markets. If you're ready to hit the ground running in Houston's thriving business ecosystem, apply today!
Responsibilities
- Develop and execute multi-channel digital marketing campaigns across SEO, SEM, and social media platforms
- Analyze campaign performance data using Google Analytics and Adobe Analytics to optimize ROI
- Manage content creation strategy including blog posts, email newsletters, and video marketing
- Collaborate with sales team to generate qualified leads through targeted digital funnels
- Stay current with industry trends and algorithm updates to maintain competitive advantage
- Manage PPC budgets and reporting for paid advertising campaigns
- Coordinate with design team for visual assets and campaign materials
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- 3+ years of proven digital marketing experience with measurable campaign results
- Expert proficiency in Google Analytics, Google Ads, and Facebook Business Manager
- Strong understanding of SEO/SEM principles and content marketing strategies
- Proficiency in marketing automation tools (HubSpot, Marketo, or similar)
- Exceptional analytical skills with data-driven decision-making ability
- Excellent written and verbal communication skills
- Ability to thrive in fast-paced, deadline-driven environments