Job Description
Join our dynamic team at Local Growth Partners as a Digital Marketing Specialist and drive impactful results for local businesses in the vibrant Charlotte market. We're seeking a creative strategist to implement data-driven campaigns that connect communities and boost client visibility. Enjoy competitive compensation, comprehensive benefits, and the opportunity to shape the future of hyperlocal marketing in North Carolina.
Responsibilities
- Develop and execute targeted SEO/SEM strategies to increase local search rankings
- Manage social media campaigns across platforms (Facebook, Instagram, Nextdoor) with community focus
- Create localized content marketing calendars highlighting regional events and partnerships
- Analyze campaign performance metrics and optimize strategies using Google Analytics 4
- Collaborate with sales team to align marketing initiatives with client acquisition goals
- Build and nurture relationships with local influencers and community organizations
- Produce monthly performance reports with actionable insights for stakeholders
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years of digital marketing experience with local business focus
- Proven expertise in Google Ads, local SEO, and social media advertising
- Strong analytical skills with data-driven decision-making ability
- Experience managing marketing budgets and ROI optimization
- Excellent written communication and storytelling abilities
- Proficiency in marketing automation tools (HubSpot, Mailchimp)