Job Description
Join our dynamic team in Charlotte, NC as a Digital Marketing Specialist! We're seeking a creative strategist to drive our online presence and customer engagement. This is your chance to make an impact in a growing tech hub with competitive benefits and career growth opportunities.
Responsibilities
- Develop and execute multi-channel digital marketing campaigns
- Optimize SEO/SEM strategies to increase organic traffic
- Manage social media platforms and content creation
- Analyze campaign performance using Google Analytics and CRM data
- Collaborate with sales team to generate qualified leads
- Track KPIs and report ROI to stakeholders
Qualifications
- 3+ years of digital marketing experience
- Proficiency in Google Analytics, SEMrush, and HubSpot
- Strong writing and editing skills for web content
- Experience with A/B testing and conversion optimization
- Bachelor's degree in Marketing or related field
- Portfolio demonstrating successful campaign results