Job Description
Join our dynamic team at Sunshine Growth Partners and drive digital transformation for local businesses in Orlando. We're seeking a passionate Digital Marketing Specialist to execute innovative campaigns that connect communities and boost online visibility. This role offers competitive compensation, flexible work arrangements, and opportunities for professional growth in Florida's thriving tech scene.
Responsibilities
- Develop and implement data-driven digital marketing strategies across SEO, PPC, and social media channels
- Manage local SEO initiatives to enhance Google Business Profiles and community visibility
- Create compelling content calendars and promotional materials for Florida-based audiences
- Analyze campaign performance using Google Analytics and adjust strategies based on insights
- Collaborate with cross-functional teams to align marketing with business objectives
- Monitor industry trends and competitor activities in the Florida market
- Coordinate local event sponsorships and community engagement initiatives
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years of digital marketing experience with proven ROI results
- Expert proficiency in Google Analytics, Google Ads, and Facebook Business Manager
- Strong understanding of local SEO best practices and Google My Business optimization
- Experience managing paid advertising budgets ($50k+ annually)
- Proficient in content creation tools (Canva, Adobe Creative Suite)
- Ability to translate complex data into actionable strategies
- Florida resident with deep understanding of local market dynamics