Job Description
Join Innovate Marketing Solutions, a leading digital agency in Los Angeles, as we expand our dynamic team! We're seeking a passionate Digital Marketing Specialist to drive client growth through innovative online strategies. Work in our vibrant downtown LA office with flexible hybrid options and collaborate with industry experts on cutting-edge campaigns.
Responsibilities
- Develop and execute comprehensive digital marketing campaigns across SEO, SEM, and social media platforms
- Analyze performance metrics using Google Analytics and optimize strategies for maximum ROI
- Manage PPC budgets and bidding strategies across Google Ads and Microsoft Advertising
- Create engaging content for blogs, social channels, and email marketing campaigns
- Conduct market research and competitor analysis to identify growth opportunities
- Collaborate with design team to ensure brand consistency across all digital assets
- Generate monthly performance reports and present insights to key stakeholders
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- 3+ years of hands-on digital marketing experience with proven campaign results
- Advanced proficiency in Google Analytics, Google Ads, and social media advertising platforms
- Strong understanding of SEO best practices and content marketing strategies
- Excellent analytical skills with ability to translate data into actionable insights
- Proficiency in marketing automation tools (HubSpot, Marketo, or similar)
- Exceptional written and verbal communication skills