Job Description
Join our dynamic marketing team in Philadelphia and drive digital transformation for leading local businesses. We're seeking a creative and data-driven Digital Marketing Specialist to execute multi-channel campaigns that boost brand visibility and customer engagement. This is your opportunity to work with cutting-edge tools in a collaborative environment while making measurable impact in the City of Brotherly Love.
Our ideal candidate thrives in fast-paced settings and possesses a passion for innovative marketing strategies. Enjoy competitive benefits, professional development opportunities, and a supportive culture that values creativity and results.
Responsibilities
- Develop and execute comprehensive digital marketing strategies across SEO, SEM, social media, and email campaigns
- Analyze performance metrics using Google Analytics and adjust campaigns for optimal ROI
- Create compelling content for blog posts, social media, and email newsletters
- Manage paid advertising budgets across platforms like Google Ads and Facebook Ads
- Collaborate with sales team to align marketing efforts with lead generation goals
- Stay updated on industry trends and implement emerging digital marketing techniques
- Prepare monthly performance reports with actionable insights for stakeholders
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years of proven digital marketing experience with measurable results
- Expertise in SEO/SEM tools (Ahrefs, SEMrush) and Google Analytics certification
- Proficiency in social media management platforms (Hootsuite, Sprout Social)
- Strong analytical skills with data-driven decision-making ability
- Exceptional written communication and creative content development skills
- Experience with email marketing automation (Mailchimp, HubSpot)
- Portfolio demonstrating successful campaign execution