Job Description
Join our dynamic team at Innovate Solutions Group and kickstart your career today! We're seeking a talented Digital Marketing Specialist to drive our online presence and growth initiatives. This is an immediate opening with competitive compensation, full benefits, and a collaborative work environment in the heart of Charlotte's tech hub. If you're ready to make an impact from day one, apply now!
Responsibilities
- Develop and execute data-driven digital marketing campaigns across SEO, SEM, and social media channels
- Analyze campaign performance metrics and optimize strategies using Google Analytics and marketing automation tools
- Create engaging content for blogs, emails, and social platforms to increase brand awareness
- Manage PPC budgets and maximize ROI through targeted advertising on Google, Facebook, and LinkedIn
- Collaborate with design teams to produce compelling visual assets and landing pages
- Generate weekly performance reports and present insights to cross-functional teams
Qualifications
- 3+ years of experience in digital marketing with proven campaign success
- Expertise in SEO/SEM tools (Google Ads, SEMrush, Moz) and analytics platforms
- Strong copywriting skills with ability to create persuasive content for diverse audiences
- Proficiency in marketing automation (HubSpot, Marketo) and CRM systems
- Experience managing PPC budgets exceeding $50,000
- Bachelor's degree in Marketing, Communications, or related field