Job Description
Join Innovate Solutions Inc., a dynamic leader in digital transformation, as we expand our Fresno team! We're seeking a passionate Digital Marketing Specialist to drive our online presence and customer engagement in the vibrant Central Valley market. This full-time role offers competitive compensation, growth opportunities, and the chance to make a tangible impact in a rapidly evolving industry.
Why Join Us?
- Collaborative culture with cross-functional teams
- Comprehensive benefits package including health insurance and 401k
- Professional development budget for certifications and training
- Modern workspace in Fresno's thriving business district
Responsibilities
- Develop and execute multi-channel digital marketing campaigns across SEO, SEM, and social media platforms
- Analyze performance metrics using Google Analytics and marketing automation tools to optimize ROI
- Create compelling content including blog posts, email newsletters, and social media assets
- Manage paid advertising budgets and negotiate vendor partnerships
- Conduct market research to identify trends and competitive opportunities in the Central Valley region
- Collaborate with sales team to align marketing strategies with lead generation goals
- Generate monthly performance reports and present insights to stakeholders
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- 3+ years of proven digital marketing experience with measurable campaign results
- Proficiency in Google Analytics, Google Ads, and social media advertising platforms
- Strong understanding of SEO/SEM best practices and content marketing strategies
- Experience with marketing automation tools (HubSpot, Marketo, or similar)
- Excellent analytical skills with ability to translate data into actionable insights
- Exceptional written communication and project management abilities