Job Description
Join Fort Worth Innovations as a Full-Time Marketing Specialist and become part of our dynamic team driving local growth! We're seeking a creative strategist to elevate our brand presence across Fort Worth and Pennsylvania. Enjoy competitive compensation, comprehensive benefits, and opportunities for professional development in a collaborative environment.
Responsibilities
- Develop and execute localized marketing campaigns for Fort Worth and Pennsylvania markets
- Manage social media channels and content calendars to engage community audiences
- Analyze market trends and consumer behavior to optimize campaign performance
- Collaborate with sales teams to generate qualified leads in target regions
- Coordinate local events and partnerships to enhance brand visibility
- Track KPIs using analytics tools and prepare performance reports
- Maintain consistent brand messaging across all local platforms
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years of experience in localized marketing or community outreach
- Proven expertise in SEO/SEM and social media advertising
- Strong analytical skills with proficiency in Google Analytics and CRM tools
- Exceptional written and verbal communication abilities
- Experience managing cross-functional teams and external vendors
- Knowledge of Fort Worth and Pennsylvania markets preferred