Job Description
Join our dynamic team at Innovate Solutions Group as a Full-Time Marketing Specialist in Wichita, KS. We're seeking a creative strategist to drive local market growth through digital campaigns, community engagement, and data-driven analytics. Enjoy competitive compensation, comprehensive benefits, and a collaborative environment where your ideas thrive.
Responsibilities
- Develop and execute localized marketing campaigns targeting Wichita metropolitan area
- Manage social media channels and content calendar for maximum engagement
- Analyze market trends and consumer behavior to optimize strategies
- Coordinate community events and partnerships to boost brand visibility
- Collaborate with sales team to align marketing initiatives with business goals
- Track KPIs using Google Analytics and reporting tools
- Manage budget allocation for local advertising initiatives
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years of digital marketing experience with local focus
- Proficiency in SEO/SEM tools and social media platforms
- Strong analytical skills with data-driven decision-making
- Excellent written and verbal communication abilities
- Experience with marketing automation software (HubSpot, Marketo)
- Ability to work independently and manage multiple projects