Job Description
Join our dynamic team at Apex Innovations Group and launch your career immediately! We're seeking a passionate Digital Marketing Specialist to drive our brand growth in Detroit's thriving tech ecosystem. This urgent opening offers a competitive salary package, comprehensive benefits, and the chance to make an immediate impact in a fast-paced environment.
Responsibilities
- Develop and execute multi-channel digital marketing campaigns across SEO, SEM, and social media platforms
- Analyze performance metrics using Google Analytics and Adobe Analytics to optimize ROI
- Manage content creation strategy including blog posts, email newsletters, and video production
- Collaborate with cross-functional teams to align marketing initiatives with business goals
- Lead A/B testing initiatives to improve conversion rates and user engagement
- Monitor industry trends and competitor activities to identify growth opportunities
- Present monthly performance reports to senior stakeholders with actionable insights
Qualifications
- Bachelor's degree in Marketing, Business, or related field (or equivalent experience)
- 3+ years of proven experience in digital marketing with measurable results
- Expert proficiency in Google Ads, Facebook Business Manager, and HubSpot
- Strong analytical skills with ability to interpret complex data sets
- Exceptional written and verbal communication abilities
- Proven track record of managing projects with strict deadlines
- Portfolio demonstrating successful campaign execution required
- Ability to start within 7-10 days of offer acceptance