Job Description
Are you ready to launch your career in the heart of Philadelphia? Apex Digital Group is seeking a motivated and analytical Junior Digital Marketing Specialist to join our dynamic team. We are a fast-growing agency helping local businesses scale their online presence. In this role, you will work closely with senior strategists to execute data-driven campaigns that drive real results.
As a Junior Specialist, you will gain hands-on experience in SEO, content marketing, and social media analytics. We are looking for someone eager to learn, detail-oriented, and passionate about the digital landscape. If you want to build a future in digital marketing in one of America's most historic cities, apply today.
Responsibilities
- Assist in the execution of SEO strategies, including keyword research and on-page optimization.
- Monitor website traffic and user behavior using Google Analytics to identify growth opportunities.
- Create and schedule engaging content for social media platforms (LinkedIn, Twitter, Instagram).
- Support email marketing campaigns by drafting newsletters and analyzing open rates.
- Conduct competitive research to stay ahead of industry trends and local market shifts.
- Collaborate with the design team to ensure creative assets align with brand guidelines.
- Assist in the management of paid advertising campaigns (PPC) on platforms like Google Ads.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent practical experience).
- Familiarity with digital marketing concepts such as SEO, SEM, and social media marketing.
- Proficient in Microsoft Office Suite (Excel, PowerPoint) and basic HTML/CSS knowledge is a plus.
- Strong written and verbal communication skills with a keen eye for detail.
- Ability to multitask and prioritize tasks in a fast-paced, deadline-driven environment.
- Eagerness to learn new tools and technologies in the digital marketing space.
- Must be authorized to work in the United States.