Job Description
Join LocalHire Pro and transform how Charlotte businesses connect with local talent! We're seeking a dynamic Local Marketing Manager to drive hyper-targeted campaigns across North Carolina and Georgia. As a leader in community-focused employment solutions, you'll shape our regional presence while empowering job seekers and employers to thrive locally.
What You'll Achieve:
- Lead innovative local marketing initiatives across Charlotte, NC, and Georgia markets
- Build strategic partnerships with regional businesses and community organizations
- Drive measurable growth in user acquisition and brand engagement
- Develop data-driven strategies to capture untapped local talent pools
Why LocalHire Pro?
- Competitive compensation with performance bonuses
- Hybrid work model with flexible scheduling
- Opportunities for rapid career advancement
- Impactful work that directly strengthens communities
Responsibilities
- Execute multi-channel local marketing campaigns targeting Charlotte, NC and Georgia job markets
- Analyze regional market trends to identify growth opportunities and competitive gaps
- Develop and maintain relationships with local business associations and chambers of commerce
- Create compelling content (social media, blogs, email) highlighting local success stories
- Optimize local SEO strategies to rank for 'hiring near me' and location-specific keywords
- Collaborate with sales team to convert local marketing leads into client partnerships
- Track KPIs and report on campaign ROI for regional markets
Qualifications
- Bachelor's degree in Marketing, Business, or related field (or equivalent experience)
- 3+ years in local/regional marketing with proven community engagement success
- Expertise in location-based SEO and hyperlocal digital advertising
- Strong analytical skills with experience in Google Analytics and marketing automation
- Deep understanding of Charlotte, NC and Georgia's business landscapes
- Exceptional communication skills for stakeholder management
- Proficiency in marketing tools (HubSpot, Mailchimp, SEMrush)
- Portfolio demonstrating successful local marketing campaigns