Job Description
Join Louisville's fastest-growing tech company as a Local Marketing Specialist! We're seeking a dynamic professional to drive hyper-local engagement in the vibrant Louisville market. Work remotely with monthly in-person collaboration at our downtown Louisville hub. Enjoy competitive benefits, flexible scheduling, and opportunities for career growth in a supportive, innovative environment.
Responsibilities
- Develop and execute hyper-local digital marketing campaigns targeting Louisville neighborhoods
- Manage SEO strategies to rank for 'jobs near me Louisville' and local service keywords
- Coordinate community events and partnerships across Jefferson County
- Analyze local market data to optimize marketing ROI and customer acquisition
- Create location-specific content for social media and local business directories
- Leverage Louisville's unique cultural assets in marketing collateral
- Collaborate with Louisville-based sales teams for cross-promotional activities
Qualifications
- 3+ years of digital marketing experience with local market focus
- Proven SEO expertise with local ranking case studies
- Deep knowledge of Louisville's business landscape and demographics
- Advanced proficiency in Google Analytics, Google My Business, and local SEO tools
- Strong written and verbal communication skills
- Experience managing community outreach initiatives
- Ability to work independently with minimal supervision
- Bachelor's degree in Marketing, Business, or related field