Job Description
Join LocalConnect Marketing's dynamic team as a Local Marketing Specialist and become the driving force behind hyper-targeted campaigns that transform Atlanta businesses. We're seeking a creative strategist to bridge the gap between local businesses and their communities through innovative digital and offline marketing initiatives.
In this pivotal role, you'll craft compelling narratives that resonate with Atlanta's diverse neighborhoods while building authentic brand connections. Our collaborative environment values data-driven creativity, professional growth, and making tangible local impact.
Responsibilities
- Develop and execute hyper-localized marketing campaigns across Atlanta's 5 key neighborhoods
- Manage Google My Business profiles, local SEO, and online reputation management
- Coordinate with local influencers and community partners for strategic collaborations
- Analyze neighborhood-specific consumer data to optimize campaign performance
- Produce location-targeted content for social media, email, and local publications
- Track ROI using local analytics tools and provide quarterly performance reports
- Organize pop-up events and activations to drive foot traffic in target areas
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years of experience in local/digital marketing with Atlanta market knowledge
- Expertise in Google Analytics, local SEO, and hyper-targeted ad platforms
- Proven track record of increasing local foot traffic and online engagement
- Exceptional storytelling skills with experience in neighborhood-specific messaging
- Strong project management abilities with experience managing multiple local campaigns
- Proficiency in marketing automation tools (Mailchimp, HubSpot)