Job Description
Join Boston Innovations Inc., a dynamic local leader in sustainable tech solutions, as we expand our marketing presence across Massachusetts and Virginia. We're seeking a passionate Marketing Specialist to drive our community engagement strategy and amplify our brand in hyper-local markets. Enjoy competitive compensation, remote flexibility, and opportunities for career growth in one of America's most vibrant job markets.
Responsibilities
- Develop and execute hyper-local marketing campaigns targeting Boston and Virginia communities
- Manage social media channels to boost local engagement and brand awareness
- Collaborate with sales teams to create region-specific promotional materials
- Analyze local market trends to optimize marketing strategies
- Coordinate with local influencers and community organizations
- Track campaign performance using Google Analytics and local SEO metrics
- Organize pop-up events and local sponsorships in target areas
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years of experience in local or community-focused marketing
- Proficiency in Google Analytics, Facebook Business Manager, and local SEO tools
- Strong understanding of Boston and Virginia market dynamics
- Excellent written and verbal communication skills
- Creative problem-solving with data-driven approach
- Ability to work independently and manage multiple projects
- Portfolio demonstrating successful local marketing campaigns