Job Description
Join Fresno Valley Enterprises and kickstart your career in marketing! We're seeking a dynamic Marketing Specialist to drive local brand growth in Fresno's thriving business community. This full-time role offers immediate start and competitive compensation with benefits. You'll collaborate with our innovative team to develop impactful campaigns that resonate with California's Central Valley market. If you're ready to make a tangible impact in your community while advancing your professional journey, apply today!
Responsibilities
- Develop and execute targeted digital marketing campaigns for local Fresno businesses
- Manage social media channels to increase community engagement and brand awareness
- Analyze market trends and competitor activities to refine marketing strategies
- Coordinate with local vendors and partners for promotional events
- Optimize SEO/SEM tactics to improve local search visibility
- Create compelling marketing collateral including email newsletters and local event promotions
- Track campaign performance using analytics tools and provide monthly reports
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years of experience in digital marketing with local market focus
- Proficiency in Google Analytics, SEMrush, and social media advertising platforms
- Strong understanding of Fresno's local business landscape
- Exceptional written and verbal communication skills
- Proven ability to manage multiple projects simultaneously
- Creative problem-solving mindset with data-driven approach
- Valid California driver's license for local event coordination