Job Description
Are you a creative marketer looking for a part-time opportunity in the heart of Boston? Innovate Boston Group is seeking a motivated Part-Time Digital Marketing Specialist to join our dynamic team. We value creativity, analytical thinking, and a passion for digital storytelling. In this role, you will support our growth initiatives and help us connect with our audience on a deeper level.
We are looking for a reliable, self-starter who can work 20-25 hours a week. If you are eager to make an impact and gain hands-on experience in a fast-paced environment, we want to hear from you.
Responsibilities
- Manage and grow our presence across LinkedIn, Instagram, and Twitter, creating engaging posts that align with our brand voice.
- Conduct keyword research and optimize web content for search engines to improve organic traffic and visibility.
- Assist in the planning and execution of email marketing campaigns, including drafting newsletters and tracking open rates.
- Analyze website performance metrics using Google Analytics and provide actionable insights to the full-time team.
- Collaborate with the sales team to create marketing collateral and support local events in the Boston area.
- Stay updated on the latest digital marketing trends and tools to recommend innovative strategies.
Qualifications
- 1-2 years of professional experience in digital marketing, social media management, or content creation.
- Strong understanding of SEO principles and keyword optimization strategies.
- Excellent written and verbal communication skills with a keen eye for detail.
- Proficiency in tools such as Google Analytics, Hootsuite, and basic knowledge of HTML/CSS is a plus.
- Reliable transportation to work in downtown Boston (flexible remote work options available for specific tasks).
- A passion for storytelling and a drive to help businesses grow.