Job Description
Join our dynamic team at Apex Global Solutions and lead cutting-edge digital marketing campaigns in the heart of NYC. We're seeking a results-driven Senior Digital Marketing Manager to drive brand growth through innovative strategies and data-driven execution. Enjoy competitive benefits, flexible work arrangements, and the opportunity to shape our digital transformation journey.
Responsibilities
- Develop and execute comprehensive digital marketing strategies across SEO, SEM, social media, and email campaigns
- Lead cross-functional teams to align marketing initiatives with business objectives
- Analyze performance metrics using Google Analytics, Adobe Analytics, and marketing automation platforms
- Manage $2M+ annual marketing budget with ROI optimization focus
- Drive brand awareness and lead generation through content marketing and influencer partnerships
- Implement A/B testing frameworks to optimize conversion funnels
- Present performance insights to C-suite executives and stakeholders
Qualifications
- 8+ years of progressive digital marketing experience with 3+ years in management
- Proven track record scaling B2B SaaS brands in competitive markets
- Advanced proficiency in Google Ads, Meta Ads, and marketing automation tools
- Expert knowledge of SEO/SEM best practices and algorithm updates
- Strong analytical skills with experience in data visualization (Tableau/Power BI)
- Certified in Google Analytics, HubSpot, or similar platforms
- Bachelor's degree in Marketing, Business, or related field