Job Description
Join our dynamic Miami-based team as a Senior Digital Marketing Manager! We're seeking a results-driven leader to spearhead innovative digital campaigns that elevate our brand presence and drive measurable growth. Enjoy competitive compensation, comprehensive benefits, and the opportunity to make a tangible impact in Florida's vibrant market.
Responsibilities
- Develop and execute comprehensive digital marketing strategies across SEO, SEM, social media, and email channels
- Lead cross-functional teams to deliver high-impact campaigns aligned with business objectives
- Analyze performance metrics using Google Analytics, Adobe Analytics, and marketing automation platforms
- Optimize paid advertising campaigns on Google Ads, Meta Ads, and LinkedIn to maximize ROI
- Manage $500K+ annual marketing budget with strategic allocation and forecasting
- Drive customer acquisition and retention through data-driven marketing funnels
- Stay ahead of digital trends and implement cutting-edge marketing technologies
Qualifications
- 8+ years of digital marketing experience with 3+ years in leadership roles
- Proven track record of managing multi-channel campaigns with measurable results
- Expertise in Google Analytics, SEMrush, HubSpot, and marketing automation tools
- Strong analytical skills with ability to translate data into actionable strategies
- Bachelor's degree in Marketing, Business, or related field (MBA preferred)
- Experience managing remote teams and cross-departmental collaboration
- Fluency in English and Spanish (bilingual candidates strongly preferred)