Job Description
Join Innovate Charlotte Solutions as we transform local businesses through cutting-edge digital marketing strategies. We're seeking a results-driven Senior Digital Marketing Specialist to lead our Charlotte-based initiatives. In this pivotal role, you'll craft data-driven campaigns that elevate our clients' online presence while driving measurable ROI. Our collaborative team thrives on innovation, creativity, and a passion for Charlotte's thriving business ecosystem.
Why Join Us? • Competitive compensation with performance bonuses • Comprehensive health benefits package • Flexible remote work options • Professional development stipend • Collaborative downtown Charlotte office with skyline views
Responsibilities
- Develop and execute comprehensive digital marketing strategies across SEO, PPC, and social media channels
- Analyze campaign performance using Google Analytics, SEMrush, and marketing automation tools
- Lead client consultations to align marketing goals with business objectives
- Manage PPC budgets up to $50K/month with focus on local Charlotte market targeting
- Create compelling content for blog posts, email campaigns, and social media platforms
- Collaborate with design team to produce high-converting visual assets
- Generate monthly performance reports with actionable insights for stakeholders
- Stay current with digital marketing trends and algorithm updates
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- 5+ years of digital marketing experience with proven ROI results
- Advanced proficiency in Google Ads, Facebook Ads Manager, and Google Analytics
- Expert knowledge of SEO best practices and local SEO strategies
- Strong experience with marketing automation platforms (HubSpot/Marketo)
- Portfolio showcasing 3+ successful digital campaigns with metrics
- Excellent presentation and client communication skills
- Google Ads and HubSpot certifications preferred