Job Description
Join our dynamic team at Innovate Digital Solutions, a leading digital marketing agency in Miami! We're seeking a passionate Senior Digital Marketing Specialist to drive growth for our diverse client portfolio. This is a unique opportunity to shape cutting-edge campaigns in Florida's thriving tech hub while enjoying competitive benefits and career advancement. Work in a collaborative environment where creativity meets data-driven results.
Responsibilities
- Develop and execute multi-channel digital marketing strategies (SEO, SEM, social media, email)
- Analyze campaign performance using Google Analytics, Adobe Analytics, and marketing automation tools
- Manage PPC budgets with a focus on ROI optimization across Google Ads and social platforms
- Create compelling content calendars and oversee content creation teams
- Lead client relationship management and strategic planning sessions
- Stay current with digital marketing trends and algorithm updates
- Collaborate with design and development teams for cohesive campaign execution
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 5+ years of digital marketing experience with proven campaign success
- Advanced proficiency in Google Ads, Google Analytics, and Facebook Ads Manager
- Strong understanding of SEO best practices and content marketing principles
- Experience managing PPC budgets of $50k+
- Excellent data analysis and reporting skills
- Certifications in Google Ads, Analytics, or HubSpot preferred
- Ability to thrive in fast-paced startup environment