Job Description
Join Innovate NYC's dynamic marketing team as we revolutionize digital experiences for NYC's top brands. We're seeking a results-driven Senior Digital Marketing Specialist to lead multi-channel campaigns across Manhattan's booming tech ecosystem. This hybrid role offers competitive benefits, professional growth opportunities, and the chance to shape New York's digital landscape.
Responsibilities
- Develop and execute data-driven digital marketing strategies across SEO, SEM, and social media
- Manage $500K+ monthly ad budgets for NYC-based clients
- Analyze campaign performance using Google Analytics 4 and Adobe Analytics
- Collaborate with NYC-based design teams on creative asset development
- Optimize conversion funnels for Manhattan-based e-commerce platforms
- Lead A/B testing initiatives to improve ROI across digital channels
- Mentor junior marketers in our downtown Manhattan office
Qualifications
- 5+ years digital marketing experience with NYC-based brands
- Advanced certification in Google Ads and Meta Blueprint
- Expertise in local SEO for Manhattan businesses
- Proven track record managing 7-figure digital campaigns
- Strong analytical skills with SQL proficiency
- Experience with marketing automation platforms (Marketo, HubSpot)
- Portfolio demonstrating NYC-focused campaign success