Job Description
Join InnovateKC Solutions, Kansas City's premier digital marketing agency, and drive impactful campaigns for our diverse client portfolio. We're seeking a results-driven Senior Digital Marketing Specialist to lead SEO, PPC, and content strategies that elevate brands in competitive markets. Enjoy a collaborative workspace in the heart of the Crossroads Arts District, with competitive benefits and opportunities for professional growth.
Responsibilities
- Develop and execute comprehensive digital marketing strategies across SEO, SEM, and social channels
- Analyze campaign performance using Google Analytics and Adobe Analytics to optimize ROI
- Lead content creation initiatives including blog posts, whitepapers, and video scripts
- Manage PPC campaigns with budgets up to $50K/month across Google Ads and LinkedIn
- Collaborate with design teams to ensure brand consistency across all digital assets
- Present monthly performance reports to C-suite clients with actionable insights
- Mentor junior marketing staff and conduct weekly strategy workshops
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 5+ years of digital marketing experience with proven SEO/PPC expertise
- Google Analytics and Google Ads certifications required
- Advanced proficiency in HubSpot or Marketo automation platforms
- Strong analytical skills with ability to translate data into strategy
- Portfolio demonstrating successful campaign results for B2B clients
- Experience managing remote teams and cross-departmental projects
- Exceptional written and verbal communication skills