Job Description
Join our dynamic team in Charlotte as a Senior Marketing Specialist and drive impactful campaigns for Fortune 500 clients. We're seeking a results-driven professional to elevate our digital presence in the competitive tech landscape. Enjoy hybrid work, comprehensive benefits, and opportunities for professional growth in one of America's fastest-growing cities.
Responsibilities
- Develop and execute multi-channel marketing strategies across digital and traditional platforms
- Analyze market trends and consumer behavior to optimize campaign performance
- Lead cross-functional teams to deliver integrated marketing campaigns on deadline
- Manage $500K+ marketing budgets with ROI-focused reporting
- Create compelling content including email campaigns, social media, and SEO-optimized web copy
- Collaborate with sales teams to align marketing initiatives with revenue goals
- Track KPIs using analytics tools and present insights to stakeholders
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 5+ years of experience in B2B marketing with proven campaign success
- Proficiency in marketing automation tools (HubSpot, Marketo)
- Strong analytical skills with experience in Google Analytics and SEMrush
- Exceptional project management abilities with attention to detail
- Creative problem-solving with data-driven decision-making
- Portfolio demonstrating successful marketing campaigns
- Ability to thrive in fast-paced startup environment