Job Description
Join LocalConnect Solutions as we revolutionize neighborhood marketing in Miami! We're seeking a dynamic Senior Local Marketing Manager to drive hyper-local engagement strategies for our diverse portfolio of community-focused brands. This role combines data-driven decision-making with grassroots creativity to amplify our presence in South Florida's vibrant neighborhoods. You'll lead a passionate team while collaborating with local businesses to create authentic connections that drive measurable growth.
Responsibilities
- Develop and execute hyper-local marketing campaigns targeting Miami neighborhoods and communities
- Manage a $500K+ annual budget with ROI-focused optimization
- Lead a team of 4 marketing specialists while mentoring junior talent
- Forge strategic partnerships with Miami-based businesses and community organizations
- Analyze local market trends and consumer behavior data using Google Analytics and CRM platforms
- Create bilingual (English/Spanish) content reflecting Miami's diverse cultural landscape
- Oversee event marketing activations in key Miami locations like Wynwood and Little Havana
Qualifications
- 5+ years of marketing experience with 2+ years in hyper-local or community-focused roles
- Proven track record of executing successful neighborhood-level campaigns in major US markets
- Advanced proficiency in Google Analytics, Facebook Business Suite, and HubSpot CRM
- Bilingual fluency in English and Spanish (required for Miami market)
- Experience managing cross-functional teams and external vendors
- Strong understanding of Miami's diverse demographics and cultural nuances
- Certification in Google Marketing or HubSpot (preferred)
- Portfolio showcasing 3+ successful local marketing campaigns