Job Description
Join our award-winning marketing team at Pacific Coast Innovations, where creativity meets coastal inspiration! We're seeking a dynamic Senior Marketing Manager to lead our digital transformation initiatives in sunny Long Beach. This full-time role offers competitive compensation, comprehensive benefits, and the opportunity to shape innovative campaigns for Southern California's premier lifestyle brands. Enjoy flexible scheduling, professional development stipends, and a collaborative workspace just blocks from the Pacific Ocean.
Responsibilities
- Develop and execute integrated marketing strategies across digital, social, and traditional channels
- Lead cross-functional teams of designers, copywriters, and analysts
- Analyze market trends and consumer behavior to drive data-driven decisions
- Manage $2M+ annual marketing budget with ROI optimization focus
- Oversee brand positioning campaigns for 5+ regional partners
- Implement SEO/SEM strategies to increase organic traffic by 40%
- Coordinate with sales department to ensure campaign alignment
Qualifications
- Bachelor's degree in Marketing or related field (MBA preferred)
- 7+ years progressive marketing experience with 3+ in leadership
- Proven track record managing multi-channel campaigns for B2C brands
- Advanced proficiency in Google Analytics, HubSpot, and Adobe Creative Suite
- Strong budget management and vendor negotiation skills
- Experience with CRM implementation and marketing automation
- Exceptional presentation skills with executive experience
- Must be authorized to work in the US