Job Description
Join our dynamic team at Innovate Solutions Inc., a leading tech firm revolutionizing digital marketing strategies. We're seeking a passionate Senior Marketing Manager to lead our Fresno-based operations and drive explosive growth in the Central Valley. Enjoy a collaborative environment, competitive benefits, and the opportunity to shape our future while making a tangible impact in your local community.
Responsibilities
- Develop and execute comprehensive multi-channel marketing campaigns targeting Fresno and regional markets
- Analyze market trends and consumer behavior to optimize ROI across digital platforms
- Lead a team of 5 marketing specialists with mentorship and performance management
- Collaborate with sales and product teams to align marketing initiatives with business goals
- Manage $500K+ annual marketing budget with strict fiscal oversight
- Drive local SEO strategies to dominate Fresno market visibility
- Produce quarterly performance reports with actionable insights for executive leadership
Qualifications
- Bachelor's degree in Marketing, Business, or related field (MBA preferred)
- 8+ years of progressive marketing experience with 3+ in leadership roles
- Proven success in developing local market penetration strategies
- Advanced proficiency in Google Analytics, SEMrush, and marketing automation tools
- Exceptional project management skills with ability to handle multiple concurrent campaigns
- Strong data-driven decision making with portfolio of measurable results
- Valid California driver's license for local client meetings
- Experience with B2B SaaS marketing highly desirable