Job Description
Join Tampa Bay Innovations as a Senior Marketing Manager and lead our dynamic team in crafting award-winning campaigns that resonate with local audiences. We're seeking a strategic visionary to drive brand growth across Florida and Georgia while fostering a culture of creativity and data-driven excellence. Enjoy competitive benefits, flexible work arrangements, and the opportunity to shape the future of marketing in the Southeast.
Responsibilities
- Develop and execute multi-channel marketing strategies across digital, print, and event platforms
- Lead a team of 5+ marketing specialists and coordinate with cross-functional departments
- Analyze market trends and consumer behavior to optimize campaign performance
- Manage $1.5M annual marketing budget with ROI-focused reporting
- Spearhead local community partnerships and brand ambassador programs
- Oversee content creation, social media engagement, and SEO initiatives
- Collaborate with sales to align marketing efforts with revenue goals
Qualifications
- Bachelor's degree in Marketing, Business, or related field (MBA preferred)
- 8+ years progressive marketing experience with 3+ in leadership roles
- Proven track record of successful campaign management in Southeast markets
- Expertise in analytics tools (Google Analytics, SEMrush, HubSpot)
- Strong budget management and vendor negotiation skills
- Certification in Google Analytics or HubSpot Marketing Hub
- Exceptional presentation and cross-departmental communication abilities