Job Description
Join Coastal Innovations Group's dynamic marketing team in sunny Virginia Beach! We're seeking a results-driven Senior Marketing Manager to lead our digital transformation initiatives and drive brand growth across the Mid-Atlantic region. Enjoy competitive benefits, flexible work arrangements, and the opportunity to shape innovative campaigns that impact millions of customers.
Our Virginia Beach headquarters offers state-of-the-art facilities, collaborative workspaces, and stunning waterfront views. We're committed to professional development through quarterly training stipends and mentorship programs. Experience our unique blend of startup agility and corporate stability while working with cutting-edge marketing technologies.
Responsibilities
- Develop and execute comprehensive multi-channel marketing strategies across digital, social, and traditional platforms
- Lead a team of 5 marketing specialists with weekly performance reviews and goal setting
- Analyze market trends and customer data to optimize campaign ROI and identify growth opportunities
- Manage $2M+ annual marketing budget with quarterly financial reporting and forecasting
- Collaborate with sales, product, and engineering teams to align marketing initiatives with business objectives
- Present marketing insights to executive leadership team through monthly progress reviews
- Maintain brand consistency across all touchpoints while adapting to emerging consumer trends
- Oversee agency partnerships and vendor relationships to ensure quality deliverables and cost efficiency
Qualifications
- Bachelor's degree in Marketing, Business Administration, or related field (MBA preferred)
- 8+ years progressive marketing experience with 3+ years in leadership roles
- Proven track record of developing and executing successful digital marketing campaigns
- Expertise in marketing automation tools (HubSpot, Marketo) and analytics platforms (Google Analytics, Adobe Analytics)
- Strong project management skills with ability to manage complex initiatives across departments
- Exceptional written and verbal communication skills with experience presenting to C-level executives
- Proficiency in CRM systems (Salesforce) and marketing budget management
- Portfolio demonstrating measurable campaign results and brand growth initiatives