Job Description
Join our award-winning marketing team at Coastal Innovations Group, a leader in sustainable consumer products based in beautiful San Diego! We're seeking a dynamic Senior Marketing Manager to drive our brand's growth in Southern California and beyond. This is your opportunity to make a tangible impact while enjoying our collaborative culture, competitive benefits, and stunning ocean views.
As a key member of our leadership team, you'll craft innovative campaigns that resonate with local communities while expanding our national footprint. We offer professional development stipends, flexible work arrangements, and a commitment to work-life balance that's rare in the industry.
Responsibilities
- Develop and execute comprehensive marketing strategies targeting San Diego and regional markets
- Lead digital campaigns across social media, SEO, and local advertising channels
- Manage $1M+ annual marketing budget with ROI-focused optimizations
- Analyze market trends and consumer behavior data to inform strategy
- Collaborate with sales team to drive lead generation and conversion
- Oversee content creation including blog posts, videos, and local event promotions
- Mentor junior marketing staff and foster team innovation
Qualifications
- Bachelor's degree in Marketing, Business, or related field (MBA preferred)
- 5+ years progressive marketing experience with 2+ years in management
- Proven success developing localized marketing campaigns for US markets
- Expertise in digital marketing tools (Google Analytics, HubSpot, SEMrush)
- Strong analytical skills with data-driven decision making
- Excellent project management abilities with cross-functional collaboration
- Passion for San Diego's vibrant business community and culture