Job Description
Join our dynamic team at Pacific Coast Innovations, a leading digital marketing firm in Long Beach! We're seeking a Senior Marketing Manager to drive our client acquisition strategy in Southern California. This hybrid role combines creative leadership with data-driven decision-making in a fast-paced environment. You'll lead cross-functional teams while shaping the future of our brand's digital presence.
Our Long Beach headquarters offers stunning ocean views, flexible work arrangements, and a culture that values innovation. Enjoy competitive benefits including health insurance, 401k matching, and professional development stipends. Perfect for professionals seeking impactful work with local impact.
Responsibilities
- Develop and execute multi-channel marketing campaigns targeting Southern California markets
- Lead a team of 5+ marketing specialists across digital, content, and social media domains
- Analyze market trends and consumer behavior to optimize campaign performance
- Manage $1M+ annual marketing budget with ROI-focused allocation strategies
- Collaborate with sales teams to align marketing initiatives with revenue goals
- Present campaign results to executive stakeholders with actionable insights
Qualifications
- Bachelor's degree in Marketing, Business, or related field
- 8+ years progressive marketing experience with 3+ in leadership roles
- Proven track record of successful campaigns in Southern California markets
- Expertise in SEO, SEM, and social media advertising platforms
- Strong analytical skills with proficiency in Google Analytics and marketing automation tools
- Exceptional project management abilities with PMP or equivalent certification preferred