Job Description
Join our dynamic team as a Senior Marketing Manager and drive impactful campaigns for leading brands in Charlotte's thriving business district. We're seeking a strategic innovator to lead cross-functional initiatives and elevate our digital presence. Enjoy competitive benefits, hybrid work flexibility, and opportunities for professional growth in one of America's fastest-growing tech hubs.
Responsibilities
- Develop and execute comprehensive marketing strategies across digital and traditional channels
- Lead a team of 5 marketing specialists with monthly performance reviews
- Analyze market trends and consumer behavior to inform campaign optimization
- Manage $1M+ annual budget with quarterly ROI reporting
- Collaborate with sales, product, and design teams for integrated campaigns
- Oversee content creation and social media engagement strategies
- Track KPIs using HubSpot and Google Analytics platforms
Qualifications
- Bachelor's degree in Marketing, Business, or related field
- 7+ years of progressive marketing experience with 3+ in leadership
- Proven track record of successful multi-channel campaigns
- Certification in Google Analytics or HubSpot preferred
- Expertise in SEO/SEM, social media advertising, and email automation
- Strong analytical skills with data-driven decision making
- Exceptional communication and project management abilities
- Experience managing remote teams and hybrid work environments