Job Description
Join Coastal Innovations Group, a dynamic leader in sustainable tech solutions, as we expand our San Diego operations. We're seeking a visionary Senior Marketing Manager to drive brand growth and digital transformation across Southern California. Enjoy competitive compensation, flexible work arrangements, and the opportunity to make a tangible impact in our coastal community. Apply today and become part of our award-winning team!
Responsibilities
- Develop and execute comprehensive multi-channel marketing strategies across San Diego metro area
- Lead digital campaigns targeting local B2B clients with 30-50% YoY growth targets
- Manage $1M+ annual budget with ROI-focused performance optimization
- Oversee 5-person marketing team with mentorship and professional development
- Analyze local market trends to position company as regional thought leader
- Collaborate with product teams on go-to-market strategies for new NC coastal initiatives
- Coordinate quarterly community events in San Diego and Wilmington, NC
Qualifications
- 8+ years marketing experience with 3+ years in management roles
- Proven track record of driving local market penetration in coastal regions
- Advanced proficiency in Google Analytics, HubSpot, and Salesforce CRM
- Strong understanding of California and North Carolina business landscapes
- Master's degree in Marketing or Business Administration preferred
- PPM certification and experience with agile project methodologies
- Exceptional presentation skills with executive stakeholder experience
- Portfolio demonstrating successful local campaign execution