Job Description
Join LocalHire Solutions, Atlanta's premier local job placement platform, as we revolutionize how communities connect with employment opportunities. We're seeking an innovative Senior Marketing Manager to lead our regional expansion initiatives and drive measurable impact for job seekers and local businesses alike. This hybrid role offers the flexibility to work from our vibrant downtown Atlanta office while making tangible differences in Georgia's job market.
Responsibilities
- Develop and execute hyper-local marketing strategies to increase platform adoption in Atlanta metro area
- Lead cross-functional teams to coordinate job fairs, community outreach events, and employer partnerships
- Analyze market data to identify emerging industry trends and job demand patterns
- Manage $500K+ marketing budget with emphasis on ROI-driven digital campaigns
- Collaborate with sales team to design employer packages and service offerings
- Create compelling content highlighting local success stories and career pathways
- Implement SEO/SEM tactics targeting 'jobs near me' and location-specific keywords
- Mentor junior marketing staff while fostering a culture of innovation
Qualifications
- Bachelor's degree in Marketing, Business, or related field (MBA preferred)
- 8+ years progressive marketing experience with 3+ years in leadership roles
- Proven track record of successful local/regional marketing campaigns
- Expertise in SEO, SEM, and location-based marketing technologies
- Strong analytical skills with ability to interpret market data and trends
- Exceptional project management abilities with PMP certification a plus
- Deep understanding of Atlanta's business landscape and job market dynamics
- Experience managing remote teams and hybrid work environments