Job Description
Join our dynamic team at BlueSky Innovations as a Senior Marketing Manager in the heart of Charlotte! We're seeking a results-driven leader to spearhead our digital transformation initiatives. This hybrid role offers competitive compensation, comprehensive benefits, and the opportunity to shape our regional marketing strategy. Work in our modern downtown office with flexible scheduling options.
Responsibilities
- Develop and execute multi-channel marketing campaigns across digital and traditional platforms
- Lead a team of 5 marketing specialists and coordinate with cross-functional departments
- Analyze market trends and consumer behavior to identify growth opportunities
- Manage annual marketing budget of $1.2M with ROI-focused optimization
- Oversee brand management and ensure consistent messaging across all touchpoints
- Collaborate with sales team to generate qualified leads and support pipeline growth
Qualifications
- Bachelor's degree in Marketing, Business, or related field (MBA preferred)
- 8+ years progressive marketing experience with 3+ years in management
- Proven track record of successful campaign execution in B2B tech sector
- Expertise in SEO, SEM, and marketing automation tools (HubSpot certified)
- Strong analytical skills with experience in Google Analytics and data visualization
- Excellent leadership abilities with demonstrated team development success