Job Description
Join InnovateCorp's dynamic marketing team in Fresno, CA! We're seeking a results-driven Senior Marketing Manager to lead our digital transformation initiatives. This full-time role offers competitive compensation, comprehensive benefits, and the opportunity to shape our brand's future in California's Central Valley. If you're passionate about innovative marketing strategies and local community engagement, apply today!
Responsibilities
- Develop and execute comprehensive multi-channel marketing strategies for the Fresno market
- Lead digital campaigns across SEO, SEM, and social media platforms
- Analyze market trends and consumer behavior to optimize campaign performance
- Manage a $1M+ marketing budget with ROI-focused reporting
- Mentor junior marketing staff and coordinate cross-functional teams
- Collaborate with sales to align marketing efforts with business objectives
- Track KPIs and present monthly performance reports to leadership
Qualifications
- Bachelor's degree in Marketing, Business, or related field
- 8+ years of progressive marketing experience with 3+ in management
- Proven track record of successful digital campaigns in the Central Valley
- Expertise in marketing analytics tools (Google Analytics, SEMrush)
- Strong project management and budget oversight skills
- Excellent written and verbal communication abilities
- Proficiency in marketing automation platforms (HubSpot, Marketo)
- Local Fresno market knowledge preferred