Job Description
Join InnovateLocal Inc, Sacramento's fastest-growing marketing agency, as we revolutionize local business growth! We're seeking a dynamic Senior Marketing Manager to lead our client acquisition strategy and drive revenue for Sacramento-based enterprises. Enjoy competitive benefits, flexible hybrid work, and opportunities to shape our community-focused marketing initiatives. If you're passionate about elevating local brands and want to make a tangible impact in Sacramento's thriving business landscape, apply today!
Responsibilities
- Develop and execute comprehensive marketing campaigns for Sacramento-area clients
- Lead a team of 5 marketing specialists and coordinate with cross-functional departments
- Analyze market trends and consumer behavior to optimize local SEO strategies
- Manage $500K+ annual marketing budgets with ROI-focused decision making
- Forge strategic partnerships with Sacramento Chamber of Commerce and local business networks
- Present monthly performance reports to executive stakeholders
- Mentor junior marketers and implement innovative digital marketing tactics
Qualifications
- Bachelor's degree in Marketing, Business, or related field
- 7+ years progressive marketing experience with 3+ in leadership roles
- Proven track record of increasing local business revenue by 30%+
- Expertise in Google Analytics, Facebook Ads, and local SEO tools
- Strong project management skills with ability to manage multiple campaigns
- Experience with CRM systems (Salesforce preferred)
- Exceptional communication skills and Sacramento market knowledge
- Ability to travel to client locations within the Sacramento metro area